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the roundup: reclamation, honesty, and the stories we tell ourselves

  • Jul 3
  • 4 min read

Across pop, country and indie-rock, this week's releases share a single instinct: the refusal to perform emotions that haven't been lived. Whether through a breakup song written in under thirty minutes, a track that took two years of living to finish, a guitar riff reclaimed from a canon that never quite made room, or a melody built for the friend you quietly loved, these are artists who mean exactly what they say.

LEXA – 'Baggage Claim'



LEXA arrives at 'Baggage Claim' with a clear sense of what she's taking back. The lead single from her forthcoming EP A Guide to Heartbreak, the final chapter of her trilogy, is a Britpop-inflected indie-rock track built on dreamy, girly-pop melodies and funky guitar riffs: a sound LEXA has already named herself with characteristic precision. Scouting for Girliepop. Arctic Montheys. Transvil Levine. A genre coined in the same breath as the music that embodies it.


What makes 'Baggage Claim' genuinely historic is who made it. Co-written with SATCH, the established songwriter behind the Transpose songwriting camp developed with The Ivors Academy, and co-produced by Charlieeeee, whose credits span Fred Again, The 1975 and Gary Barlow, the track carries entirely trans+ writing credits. A first for a commercially released single. The specificity of the emotional landscape, a first breakup with a trans person, a love that shattered before it clarified, is audible throughout.


"It's a reclamation of the 00s indie rock I grew up on," LEXA shares. Rainbow Honour's Musician of the Year and a breakout face of Sex Education, she has built a following of 190k+ on exactly this kind of work: personal, precise, and entirely her own. In a moment where AI-generated music increasingly smooths out the imperfections, 'Baggage Claim' doubles down on cathartic messiness and human authenticity. The reclamation is audible in every bar.



Marta – 'In Another Life'



The UK has been slower than most to find its own voice in country music. Marta is one of the artists doing that work quietly and with considerable skill. London-based and internationally reaching, she returns with 'In Another Life': a song about the one that got away, written with the emotional honesty the subject demands.


The track began with a single lyric and was written in under thirty minutes. "It came from a very real feeling and memory," Marta explains. "The song is about those moments where you wonder what if. But it's also about realising that sometimes the person you thought was perfect for you wasn't actually meant for you." Sweeping melodies, polished pop production, and the kind of country vulnerability that travels well beyond its traditional borders.


Marta's reach already proves the point. Her debut single hit number one in Germany and number four in Norway on the Google Play Country charts. Her follow-up premiered on Taste of Country and held the top spot on their Best Music Video of the Week chart for over a month. She has performed at CMA Fest in Nashville and placed music in mobile games with over a billion downloads between them. 'In Another Life' is the work of an artist who knows exactly where she stands and is building something specific with it.



Anna Hay – 'It's All Good'



Anna Hay has always known that the most honest feelings are the ones we dress up in something casual. 'It's All Good', out 20th May, turns that instinct into a hook you won't shake. Written about being in love with your best friend and watching them fall for someone else, it lives in the gap between what we mean and what we say.


"This song is about the three little words that lie between the three big ones," Hay explains. "'I love you', disguised by a nonchalant 'It's all good'." Born and raised in the German countryside and now based in New York City, Hay brings a guitar and drums-driven pop-rock energy shaped by the sonics of the early 2000s: Taylor Swift, Avril Lavigne, Paramore. The production is meticulous by design, crafted in collaboration with David Bendeth, the producer behind Paramore's Riot!, with every snare hit placed by hand and every guitar layer earned.


Hay is currently completing a master's in Songwriting and Production at Berklee NYC. The attention to craft shows. 'It's All Good' is the kind of song that sounds effortless precisely because the work behind it was anything but.



Lilly Nagy – 'Sex Sold Politics'




Lilly Nagy is making a case that most pop music sidesteps entirely. 'Sex Sold Politics', out 12th June, is a track about feminine softness as strength: not as a feel-good statement, but as a considered, personal, and sonically realised position. "I've always felt a little too soft for the world," Nagy shares. "I think so many women today feel the pressure to exist in their masculine energy to survive. I wanted to create something powerful for women, to show that being soft is power, not a weakness."


The German singer and artist builds the track from contemporary pop layered with tribal rhythms, healing frequencies and ethereal soundscapes: a sonic landscape that feels grounded and expansive at once. Before stepping into music, Nagy worked as a model, an experience that continues to inform a strong visual identity and a cinematic approach to her artistry. The instinct for storytelling through image carries directly into her sound.


Where femininity is so often either sentimentalised or dismissed, Nagy offers something more precise: softness as resilience, sensitivity as intuition, vulnerability as its own form of power. 'Sex Sold Politics' doesn't argue the point. It demonstrates it.



 
 
 

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